How to Make a Modern, SEO-Optimized Homepage or Landing Page with Anti Gravity

The first time you use Google Anti Gravity to build a page, it feels like cheating.

You are not dragging blocks around. You are not hunting for the right template. You just describe what you want, and the agents do the planning and coding for you.

Then you ship it. You open the link. It looks good.

And then a more honest thought shows up.

“Okay… but will this rank?”

That is the difference between a page that exists and a page that grows your business. Anti Gravity is an agentic development platform built around autonomous agents that can plan and execute multi-step tasks, not just autocomplete text.

So if you use it like a shortcut, you will get shortcut results. If you use it like a system, you can build a homepage or landing page that looks modern, loads fast, and gives Google real structure to understand.

This guide is the system.

You will learn:

• Setup that prevents messy output later
• Prompting techniques that produce non-generic copy and layout
• SEO pointers that actually move the needle
• What pages you need beyond the homepage

Step 1: Decide what you are building (homepage vs landing page)

Before you type your first prompt, pick the job of the page. If you do not choose, Anti Gravity will try to satisfy everyone, and you will end up with a page that is “fine” and forgettable.

Choose one:

A marketing homepage

• Builds trust
• Explains positioning
• Routes visitors to services, case studies, pricing

A single-offer landing page

• One traffic source, one offer, one CTA
• Built for conversion, not exploration

If your goal is leads, most businesses should do both:

• Homepage for brand and navigation
• Landing pages for specific offers and campaigns

Step 2: Setup in Anti Gravity that keeps the project clean

Anti Gravity behaves like an IDE with agents that can plan, build, and verify work. That is powerful, but it also means your output depends on what you define up front.

Here is the setup that saves time later:

Project foundation checklist

1. Create a clear project name and folder structure

• /pages or /routes
• /components
• /assets
• /seo (where you keep title/description patterns, schema, internal linking rules)

1. Decide the primary conversion

• For this post: Book a call

1. Write a one-paragraph “source of truth”
   This is your internal briefing doc. Keep it in the repo as homepage-brief.md.

Example:

• Who we serve
• What problem we solve
• What makes us different
• Proof we have
• CTA

This matters because agents are better when you give them a reference they can reuse consistently.

Step 3: What pages do you need?

A homepage alone can look polished, but SEO growth usually comes from the pages around it.

Here is the minimum set that makes your site feel real to customers and search engines:

Minimum credible site (5 pages)

1. Home
2. Services or Product
3. Case Studies or Results
4. About
5. Contact (or Book a call)

If you want SEO to compound, add:
6) Pricing (even a “starting at” range)
7) FAQ
8) Blog or Guides
9) Use-case pages (one per industry, role, or pain)

The homepage is your hub. These pages are your SEO surface area.

Step 4: Prompting techniques that produce modern, human results

A lot of Anti Gravity outputs feel generic for one reason: the prompt is generic.

The fix is simple. Start with a real creative brief, then generate the page in parts, not all at once.

Prompt 1: The Homepage Creative Brief (copy and paste)

Prompt:
You are building a modern, conversion-focused homepage.

Business: [Name]
Audience: [role + industry + company size]
Primary CTA: Book a call
Offer: [what you sell in one sentence]
Differentiator: [why you win]
Proof: [logos, numbers, results, testimonials]
Tone: human, confident, direct. No hype.
Primary keyword: [keyword]
Secondary keywords: [comma list]
Constraints: short sentences, no buzzwords, no vague claims.

Task:

1. Propose 3 homepage outlines with section headings.
2. For each outline, include recommended H1 and H2 structure.
3. Recommend what content should be above the fold for conversions.

Why this works: you force Anti Gravity to make decisions before it starts writing.

Prompt 2: Build section-by-section (the modern way)

Once you pick an outline, generate sections one at a time:

Prompt:
Write the hero section only.
Requirements:

• H1 max 12 words
• Subhead max 22 words
• 3 outcome bullets (not features)
• Primary CTA button text: Book a call
• One credibility element (number, logo mention, or short proof line)
  Tone: human, clear, not “AI marketing”.

Repeat that pattern for:

• Proof strip
• Problem section
• Solution section
• How it works
• Benefits
• Case study highlight
• FAQ
• Final CTA

Prompt 3: The anti-fluff rewrite

After you generate the full page copy:

Prompt:
Rewrite this homepage copy to remove vague language.
Replace buzzwords with specifics and measurable outcomes.
Make it sound like a founder wrote it after talking to real customers.
Keep headings scannable. Keep sentences short.

This is the prompt that makes the page feel human.

Step 5: SEO pointers that matter on a homepage

Anti Gravity can help you build quickly, but SEO still comes down to structure and clarity.

Here is the checklist we use.

Homepage on-page SEO checklist

• One H1 only (what the page is about)
• Clear H2s for major sections (problem, solution, how it works, FAQ)
• Title tag includes the core topic in plain language
• Meta description is a real summary, not keyword soup
• First 100 words answer: what you do, who it is for, and the outcome
• Images have descriptive alt text
• Internal links to Services, Case Studies, Pricing, FAQ
• FAQ section includes real questions people ask on calls

Meta descriptions can impact clicks, even if they are not a direct ranking factor, so write them like a compelling preview.

AEO bonus (helps AI search, too)

If you want to show up in AI answers, your homepage needs:

• Clear definitions
• Specific claims
• Proof
• Consistent language across pages

Step 6: A simple homepage structure that ranks and converts

If you want one default layout that works for most B2B and service businesses:

1. Hero (H1 + Book a call)
2. Proof strip
3. Problem (in the customer’s words)
4. Solution (what you do differently)
5. How it works (3 steps)
6. Benefits (outcomes)
7. Case study highlight
8. FAQ
9. Final CTA (Book a call)

It is not fancy. It is effective.

Step 7: When Anti Gravity is no longer enough

Anti Gravity is great for building fast, especially if you are comfortable working in an IDE workflow with agents.

But growing businesses hit a ceiling. Common triggers:

• You need programmatic SEO at scale (hundreds of templated pages)
• You want deeper experimentation and analytics control
• You need custom integrations that do not fit a simple workflow
• You want strict performance budgets and full technical control
• You want code ownership, reusable components, and a long-term architecture

At that point, you are not “building a website.” You are building a growth system.

When you should use Migrate AI

If Anti Gravity helps you ship your first strong version, that is a win.

Migrate AI becomes the right move when you want:

• a modern stack that you fully own
• SEO architecture that compounds over time
• high performance and flexibility without platform ceilings
• analytics and tracking implemented correctly from day one
• a site built to scale with your business, not just launch it

If you are feeling that ceiling, book a call with Migrate AI and we will map the cleanest path from “good enough” to “built to grow.”