SEO
Content Marketing Service vs DIY: Where Lean Teams Should Spend in 2026
A decision framework for lean teams choosing between in-house content and a managed service. Real costs, output quality benchmarks, AI search implications.
Sean ChunThe Journal
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Insights, guides, and stories from the Migrate AI Team
Latest·June 2, 2026
AEO Service: What an Answer Engine Optimization Engagement Looks Like
An honest breakdown of what an AEO service engagement includes month-by-month. Audit deliverables, schema implementation, content gaps, citation tracking, measurement.
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Sean Chun
SEO
Programmatic SEO for Ecommerce: When It Wins, When It Backfires
When programmatic SEO turns into revenue for ecommerce vs when it triggers a quality penalty. Templates, data quality, indexation control, and the five guardrails that separate winners from cleanups.
Sean Chun
SEO
Core Web Vitals: The SEO Performance Playbook for Modern Sites 2026
Core Web Vitals in 2026: why they still matter for rankings and AI citations, what INP changed, and the 11 fixes that consistently move LCP, CLS, and INP into good.
Sean Chun
SEO
Multi-Location Local SEO for Service Brands in 2026
A multi-location local SEO playbook for service brands. GBP structure, location-page template, review velocity, schema, and the five mistakes that flatten rankings.
Sean Chun
SEO
AI Search Optimization: What It Is and How to Win in 2026
What AI search optimization actually is, how it differs from SEO and AEO, and the six things that move the needle for citations in ChatGPT, Perplexity, Gemini, and Google's AI Overviews.
Sean Chun
SEO
Landing Page Optimization for Organic Traffic: The 7-Lever Playbook
Why organic visitors convert differently from paid traffic, and the seven landing-page levers — intent match, scannability, proof, CTA, speed, schema, and post-conversion — that lift organic conversion 20 to 80%.
Sean Chun
SEO
Technical SEO Checklist for Brands That Don't Rank in AI Search 2026
A 22-point technical SEO checklist for 2026, ranked by AI-search impact. Crawlability, rendering, schema, performance, extractability — what to fix first.
Sean Chun
SEO
B2B SEO Agency: How to Pick One That Actually Ships Pipeline
A 9-question evaluation rubric for hiring a B2B SEO agency in 2026. Pipeline accountability, AI search readiness, content and technical split, contract terms.
Sean Chun
SEO
SEO for SaaS: How B2B Software Brands Win AI Search Citations
What changes when SaaS SEO has to win AI search citations, not just rankings. Pricing pages, comparison content, documentation, schema, and the five proofs an AI engine needs to cite you.
Sean Chun
SEO
Managed SEO Service for Small Teams: What Works, What Doesn't
How managed SEO services can replace three specialist roles for small marketing teams, where the model breaks, and how to choose the right provider without sacrificing brand judgment.
Sean Chun
SEO
How to Evaluate an SEO Content Writing Service in the Age of AI
A 7-question framework to separate AI-assisted SEO content partners who build durable organic authority from content mills that ship thin, unmaintained articles.
Sean Chun
SEO
Why Your Ecommerce SEO Agency Isn't Getting You into AI Overviews (And How to Fix It)
Most ecommerce SEO agencies are still optimizing for blue links. This post breaks down the five structural gaps that prevent AI Overview visibility—and exactly how to close each one for ecommerce brands.
Sean Chun