How Migrate AI Helped GOES Modernize and Boost Traffic
GOES Health partnered with Migrate AI to migrate their bloated WordPress website to a modern, high-performance stack in just 14 days. The result: faster editing, seamless SEO improvements, and measurable growth in traffic and conversions all while saving $40K annually.
Sean Chun
Introduction
When outdoor health leader GOES Health realized their WordPress site was slowing them down, they turned to Migrate AI for a complete rebuild. In just 14 days, Migrate AI migrated GOES to a modern, AI-powered website stack improving performance, SEO, and usability while unlocking $40K in annual savings.
The Challenge
By 2025, GOES Health’s WordPress site had become a liability:
- Slow performance: Navigating around the website encountered 3 second delays.
- Low uptime: WordPress upgrades, outdated plugins, and caching issues, caused a high chance to break the website for hours/days at a time.
- Divergent branding: headers, buttons, text, and call-to-action sections were not standardized across pages, blogs, device sizes.
- Clunky Blogs: Publishing new blogs was slow and required some WordPress expertise.
- SEO suffered: Basic SEO features locked behind paid plugins.
- Fear of changes: “I’m scared to touch the website” sentiment was pervasive, slowing growth.
- Time-consuming Maintenance: Various WordPress agencies over the years bloated the website with custom code and plugins making unraveling issues take weeks.
GOES's Director of Growth Struggling with a broken WordPress Website
Failing Performance and SEO on Google PageSpeed Insights of WordPress website.
The Solution
Migrate AI migrated GOES Health’s entire site and content to a future-proof Next.js + Sanity CMS stack, powered by an agentic AI editing pipeline.
This pipeline allows marketers to:
- Describe changes in plain text (via Slack).
- Let AI read the code, apply edits, and generate a preview.
- Approve and publish live changes in one click.
The transition was smooth, with no downtime.
What We Delivered
✅ 15 website pages rebuilt to match original design.
✅ 87 blog posts migrated, including authors, categories, and images.
✅ 3 tracking scripts transferred (Google Analytics, Retention.com, UTM attribution).
✅ Modern hosting on Vercel with auto-generated preview links.
✅ AI website editing connected directly to Slack.
✅ Headless CMS for secure, fast publishing.
✅ Full version control with GitHub backups.
Transformation Architecture
The Business Impact
Migrate AI deployed a new website for GOES, improving performance, SEO, and usability which led to +28% organic traffic in just 30 days. The Growth, Marketing, and Content teams were successfully onboarded onto AI-driven website editing, blog content changes, and deployment steps, cutting website editing time dramatically since marketers can now stage and approve updates without developer involvement.
- SEO / AI SEO: Google PageSpeed SEO score increased from 61 → 100, with custom AI configuration for ChatGPT & Google Gemini
- Conversion: Usability and speed improvements drove a +21% increase in conversions (installs + form submissions) in 30 days
- Website Performance: PageSpeed Performance score improved from 85 → 100, with instant navigation
- Brand Consistency: All new blogs and website pages now align with the GOES brand design
- Velocity: Growth and Marketing initiatives accelerated and a new product launched in just 4 days
- Savings: $40K/year saved by halting agency and WordPress contractor fees, and the Director of Growth no longer spends weeks fixing a broken site
Excellent 100/100 on Performance and SEO after Migrate AI.
Customer Voice
“I’ve been wanting a modern website with a headless CMS for years! Migrate AI delivered exactly what we needed. Editing the website and content in the new system is easy and fast.”
— Quay Morris, Director of Growth, GOES Health
“LEGENDARY. Our new ability to leverage AI is incredible. Migrate AI walked us through exactly what we needed to know and we are now moving faster than ever before.”
— Camilo Barcenas, CEO, GOES Health
“Migrate AI’s agentic pipeline and preview environments let us ship from a text prompt, review safely, and publish with one click. We hit perfect SEO and Performance scores and are no longer locked into an outdated platform.”
— Viktor Makarskyy, CTO, GOES Health
Why Migrate AI
- We’ve lived the pain of broken WordPress sites first-hand.
- Our battle-tested migration playbook guarantees smooth delivery.
- We obsess over performance, accessibility, and measurable results.
Migrate AI isn’t just about moving your site, it’s about unlocking growth velocity.
Ready to Modernize Your Website?
If your website is holding you back, Migrate AI can help. We’ll migrate your site in days, not months, while setting up the AI-powered tools your team needs to grow faster.
Ready to Get Started?
Modern websites optimized for organic growth, AI search rankings, and Google visibility with AI-powered management so your team moves fast without developers.
Fixed-price projects • Built to scale
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